Brand: ShowScore 0.1.1 beta
Product name: ShowScore (one word, camel-caps; never "Show Score", "Show-Score", or "ShowScore App") Tagline: Which shows earned a rebooking. What it is: A post-show scorecard for independent craft-fair, farmers-market and pop-up vendors. The vendor enters what each worked show cost and earned; ShowScore returns a score (0–100), a grade (A–F), a rebook verdict (Rebook / Maybe / Skip), a ranked side-by-side comparison, a CSV export, a printable scorecard, and a rebook list. Everything runs in the browser; nothing is uploaded.
Status: Beta · demand unproven. Post-show math only. Nothing is uploaded.
Voice
Plainspoken bookkeeper. Plain words, short sentences, no hype. The vendor is the hero; ShowScore is the ledger.
- Say: "Enter what each show cost and earned. You get a score, a grade, and a verdict on whether to rebook it."
- Never say: "AI-powered show optimization engine", "maximize your market ROI", or anything about guaranteed profit, foot-traffic prediction, or booth-fee negotiation.
Visual system
The look is a paper scorecard pinned to a market tent wall: ink on cream, grade badges like report cards, red ink only for losses.
- Ink
#1B1917— headers, buttons, body text - Paper
#F7F2E9— page background - Loss red
#B3261E— negative profit, "Skip" verdicts, D/F grades - Win green
#1E7A46— positive profit, "Rebook" verdicts, A/B grades - Badge amber
#E8A33D— grade badge fill, highlights - Type: system sans (system-ui), generous spacing, cards with 10px radius
- The mark: a scorecard sheet with a grade badge — see
brand-logo.svg - Renders of the shipped app:
/assets/showscore-desktop.png(desktop) and/assets/showscore-mobile.png(mobile) — the canonical screenshots published with the kit on botmybiz.com
Brand promises (all true today)
- Works offline in any modern browser — no account, no upload, no internet needed.
- Never asks for or stores payment data, tax IDs, or government identifiers.
- Every scoring rule is backed by automated tests (
source/test.mjs). - It only does post-show math: it does not find fairs, set prices, track inventory, or replace tax records.
Honest labels
Every surface that describes the kit must carry these labels:
- Beta · demand unproven — this is a working beta, not a validated business.
- Post-show math only — it scores shows already worked; it finds no fairs and sets no prices.
- Nothing is uploaded — names and dollar figures stay in the vendor's browser.
Pricing in ECONOMICS.md is a hypothesis, not revenue. Say it everywhere the price appears.