Brand: PoolSheet 0.1.0 beta
PoolSheet is the weekly sheet for solo pool-service operators. The brand is pool-deck blue, chlorine white, and a sun-faded ticket stub: practical, honest, outdoors.
- Voice: a veteran route tech talking shop. Short sentences. No hype. "Your week, on one card." Numbers always carry units.
- Colors: pool blue
#1f6fae, deep water#123a5e, deck white#f4f9fc, sun amber#e8a33dfor flags, caution red#a33b2efor SHORT stock. - Type: system sans, tabular numerals for prices and quantities. Nothing below 12 px on web surfaces.
- Logo:
brand-logo.svg— a rounded pool tile with a ripple and the word "PoolSheet". Keep it at small sizes; never stretch it. - Imagery: real renders of the route card and inventory table. No stock photos of pools with models. The product is the picture.
- What never appears: the owner's personal name, pricing claims about competitors, guaranteed savings, dosing instructions beyond plan labels, and anything that looks like a contract.
Kit folder: projects/kit-012-poolsheet/. Demo slug: pool-sheet.