Economics: PetBrief 0.1.0 beta
All figures are hypotheses unless marked MEASURED. The largest uncertainty is demand: will a solo sitter pay for intake that feels like "just a form"? (Etsy sellers move paper intake bundles for ~$9 in 2026 — they pay for the paper; the jump to done-for-you digital is unproven. Source: RESEARCH-BRIEF.md.)
Fixed costs
| Item | Cost | Notes |
|---|---|---|
| App hosting | $0 | Static HTML; any free tier (the demo runs on the kit's free hosting) |
| Automation | $0 | Free tiers only; reminders are a monthly CSV export |
| Phone / email | $0 | The kit buyer's existing phone and email |
| Total fixed | $0 / month | No spend required to operate |
Swipe the table sideways to see every column →
Variable cost: the kit buyer's labor
| Task | Time | Notes |
|---|---|---|
| Set up one sitter's intake | 1.5–2 h | First time; faster after the third |
| Monthly reminders per sitter | ~20 min | Export CSV, send follow-up texts |
| Meet-and-greet brief print | ~5 min | Per new client |
Swipe the table sideways to see every column →
Value labor at $50/h for planning. Setup "costs" ~$75–100 of labor.
Revenue hypothesis (UNPROVEN)
| Line | Price | Notes |
|---|---|---|
| Setup fee | $199 one-time | Per sitter; includes branded intake link |
| Monthly retainer | $29/mo | "Intake just works": reminders monitored |
Swipe the table sideways to see every column →
Breakeven sketch (10 sitters, labor valued at $50/h)
- Month 1 revenue: 10 × $199 + 10 × $29 = $2,280
- Month 1 labor: 10 × 2 h setup + 10 × 0.33 h = ~23 h ≈ $1,165
- Ongoing: 10 × $29 = $290/mo revenue vs ~3.3 h ≈ $167/mo labor
- 10 sitters ≈ $123/mo margin on labor-valued basis; every sitter after the
tenth is ~$12/mo margin plus their setup fee.
The CSV mirror of these assumptions is ECONOMICS.csv. Update the MEASURED columns as real pilots report numbers; keep hypotheses labeled.
What this kit does NOT promise
No revenue, no customers, no conversion rate, no trademark, no existing company. Pricing is a starting hypothesis to test with the three free pilots in START-HERE.md. If pilots won't pay, lower the price or re-scope before claiming anything.