Brand: PetBrief 0.1.0 beta
Product name: PetBrief Tagline: Intake, done-for-you. One link per sitter. What it is: A digital client-intake and meet-and-greet brief for independent pet sitters and dog walkers. Each sitter gets their own branded intake link; every new client answers the same questions once; the sitter gets a printable sitter brief and vaccination follow-ups tracked in a monthly CSV export, sent by the operator.
Voice
Plain, warm, professional — like a good vet receptionist. Short sentences. No jargon, no "platform", no "synergy". The sitter is the hero; PetBrief is the clipboard.
- Say: "Every new client answers the same questions once. You get a printable
brief and vaccination reminders tracked in a monthly CSV export, sent by the operator."
- Never say: "AI-powered end-to-end onboarding ecosystem" or anything about
scale, funding, or market disruption.
Visual system
- Primary "Sitter teal"
#0E6B66— headers, primary buttons, trust marks - Accent "Treat amber"
#F2A93B— highlights, the readiness badge - Ink
#1F2937— body text - Paper
#FAF7F2— page background - Type: system sans (system-ui), generous spacing, cards with soft 12px radius
- The mark: a clipboard with a paw — see
brand-logo.svg - Renders of the shipped app:
screenshots/petbrief-desktop-1440.png,
screenshots/petbrief-mobile-390.png
Brand promises (all true today)
- Works offline in any modern browser — no account, no upload, no internet needed.
- Never asks for or stores door codes, alarm codes, payment data, or government IDs.
- Every claim about validation logic is backed by automated tests (
source/test.mjs).
Honest labels
PetBrief 0.1.0 is a working beta; demand is unproven. It is not turnkey, not validated, not an operating company. Pricing in ECONOMICS.md is hypothesis, not revenue. Say this on every page that describes the kit.