Brand: KeyTurn 0.1.0 beta
Name
KeyTurn — the turn of a key on move-in day. Kit No. 005.
Voice
Plain, landlord-to-landlord. Short sentences. No jargon, no hype, no legalese. "Here's your packet. Here's your ledger. The lease still controls."
Colors
- Brass
#B98A2F— the key. Primary accent, CTAs. - Deep ink
#26221B— text, header. - Warm paper
#FAF5EA— page background. - Slate
#5B564A— muted text. - Signal green
#2F7D4F— paid/ok states only.
Logo
brand-logo.svg: a brass key turning in a round door escutcheon, ink ring. No text in the mark; wordmark set in the site serif next to it.
Imagery
Art-directed cover: a front door slightly ajar, brass key in hand, move-in boxes soft in the background — warm afternoon light. No text, no faces. Gallery: real demo screenshots (desktop/mobile), the printed packet, brand mark. Conceptual imagery is labeled; screenshots depict actual deliverables.