Brand: AfterAir 0.1.0 beta
Name and promise
AfterAir — your episode bullets, quotes and timestamps, formatted into four draft files.
Tagline: Your bullets, timestamps and quotes, formatted into four draft files.
Who it is for
- End customer: US independent podcast hosts (interview or solo shows, roughly weekly) who dread writing show notes and social posts after recording.
- Kit operator / founder: a freelancer or tiny studio selling per-episode or retainer show-notes packs (freelancers charge $50–$150 per episode and a marketplace writer from about $36; your own price is a hypothesis to test), using this offline tool as fulfillment — not as a SaaS competitor to Castmagic.
Voice
Direct, calm, radio-booth clear. Prefer short sentences. Never claim the pack was "AI-generated for you automatically from audio" — the operator supplies the bullets, quotes and times, and the tool contains no AI. Never invent quotes or timestamps the customer did not provide: with no times, the files say [TIME NEEDED], they do not guess. Never call the files finished, "ready to post" or "ready to publish": they are drafts.
Visual system
The look is a broadcast run sheet: bone paper, heavy ink rules, square corners and one tally-red accent. There are no gradients, glows or shadows.
| Token | Value | Use |
|---|---|---|
| Ink | #17140f | Text, 2px borders, headers |
| Paper | #f1ece2 | Page background |
| Card | #fbf8f1 | Form and output panels |
| Line | #c9bfa9 | Hairlines |
| Tally red | #c0301b | Primary actions, chapter flags, the record dot (white on red is about 5.7:1) |
| Muted | #5a5343 | Secondary text |
| Watch | #7a4a00 | Caution text on cream backgrounds |
| Bad | #8a1f1f | Validation errors |
| Auto green | #1f6b46 | "Automated" label only |
Swipe the table sideways to see every column →
Type. Barlow Condensed Bold for the wordmark, headings and timecodes; Barlow Regular and SemiBold for body text; the system monospace for output text. All three Barlow cuts are included as subsets in the demo and in OPEN-ME-AfterAir.html (embedded), so nothing loads from the network. The fonts are licensed under the SIL Open Font License 1.1 (the licence text is reproduced at the end of LICENSE.txt and must travel with any redistribution).
Mark. An ink square with four cream waveform bars and a small red dot.
Graphics. The cover and the "real work" graphic are drawn from code (HTML rendered to JPEG), not by an image model. The sample file text in the cover is the real output of the fictional Shelf Talk sample.
Using the name
- On 2026-10-03 we searched the web for "AfterAir" and "Afterair" with podcast, show-notes and software terms. The only business found under that spelling was an unrelated heating and air company (Afterair Inc., Upland, California). We found no podcast or software product by that name.
- No trademark search has been done. A web search is not clearance. Before you use AfterAir commercially, run your own search.
- A report says afterair.com and the.io,.app,.fm and.ai versions resolve to domain-for-sale pages; that was not confirmed. Check before you plan a standalone site, and do not assume the domain is free. No domain has been bought or registered for this kit.
- episodepack.com is an existing done-for-you show-notes service with a similar offer and a similar-sounding name. Pick a studio name that is clearly different from both it and "AfterAir".
- If you run a service with this kit, sell it under your own studio name. Use AfterAir only to refer to the free tool.
Labels that stay honest
- Beta / Working prototype · demand unproven until measured demand exists.
- Browser-local; the tool uploads nothing (say so only alongside the note that any LLM step you add is a third party).
- Do not say "transcription included" — there is no audio upload and no transcription.