Economics: LessonBrief 0.1.0 beta
Status: Beta · demand unproven. First name only. Not a report card. Nothing is uploaded.
All figures are hypotheses unless marked MEASURED. The largest uncertainty is behavior: will independent tutors leave Docs/Notion templates for a structured brief? Most session-note energy in this market is free blank paper or paid CRMs (see RESEARCH.md). Test with three free pilots first (see START-HERE.md step 5), not with price talk.
Fixed costs
| Item | Cost | Notes |
|---|---|---|
| App hosting | $0 | Static HTML; any free tier |
| Automation | $0 | Free tiers only; text downloads, no server |
| Phone / email | $0 | The kit buyer's existing phone and email |
| Total fixed | $0 / month | No spend required to operate |
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Variable cost: the kit buyer's labor
| Task | Time | Notes |
|---|---|---|
| Set up one tutor (brand labels, sample walkthrough) | 45–75 min | First time; faster after the third |
| Build one session brief + send home | ~8 min | Per session, with the tutor's notes in hand |
| Weekly digest per tutor (optional) | ~20 min | Spot-check privacy + reply-card returns |
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Value labor at $50/h for planning. Setup "costs" ~$40–60 of labor per tutor.
Revenue hypothesis (UNPROVEN)
| Line | Price | Notes |
|---|---|---|
| Setup fee | $49 one-time | Per tutor; walkthrough + branded OPEN-ME copy |
| Monthly brief assist | $15/mo | Optional: operator builds briefs from the tutor's rough notes; tested only if the tutor asks |
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The $15/mo component is the weakest part of the hypothesis: it survives only if tutors keep handing rough notes every week. Do not treat it as recurring revenue until pilots retain it.
Breakeven sketch (10 tutors, labor valued at $50/h)
- Month 1 revenue: 10 × $49 + 10 × $15 = $640
- Month 1 labor: 10 × 1 h setup + 10 × 0.5 h assist ≈ 15 h ≈ $750
- Ongoing: 10 × $15 = $150/mo revenue vs ~4 h ≈ $200/mo labor
On a labor-valued basis the first month is slightly underwater and the retainer alone does not carry itself unless assist stays under ~12 min per tutor per week. The honest reading: this is a setup-led hypothesis. Price the setup for the value of the consistent parent ritual ($49), and treat $15/mo as an experiment, not a model.
The CSV mirror of these assumptions is ECONOMICS.csv. Update the MEASURED columns as real pilots report numbers; keep hypotheses labeled.
What this kit does NOT promise
No revenue, no customers, no conversion rate, no trademark, no existing company. Pricing is a starting hypothesis to test with the three free pilots in START-HERE.md. If pilots won't pay, lower the price or re-scope before claiming anything.