Brand: LessonBrief 0.1.0 beta
Product name: LessonBrief (one word, camel-caps; never "Lesson Brief", "Lesson-Brief", or "LessonBrief App") Tagline: What we covered — for the parent tonight. What it is: A post-session parent brief for independent US tutors. The tutor enters what a session covered; LessonBrief returns a printable parent brief, a homework checklist, and a parent reply card. Everything runs in the browser; nothing is uploaded. First name only.
Status: Beta · demand unproven. First name only. Not a report card. Nothing is uploaded.
Voice
Calm tutor desk. Plain words, short sentences, no school-district jargon. The parent is the reader; the tutor is the author; LessonBrief is the template that keeps both honest.
- Say: "Enter what you covered. You get a parent brief, a homework checklist, and a reply card the parent can fill in three lines."
- Never say: "AI tutoring CRM", "gradebook replacement", "IEP generator", "report card automation", or anything about official school records, medical advice, or guaranteed retention.
Visual system
The look is a tidy session notepad on a warm desk: ink on soft cream, checklist boxes, a quiet teal accent for "ready to send".
- Ink
#1C1A17— headers, buttons, body text - Paper
#F7F3EB— page background - Desk teal
#1F6F6A— primary actions, ready state - Watch amber
#B86B1A— "things to watch" emphasis (not alarm) - Block red
#8A1F1F— privacy rejections only - Type: system sans (system-ui), generous spacing, cards with 10px radius
- The mark: an open notepad with a small check — see
brand-logo.svg
Brand promises (all true today)
- Works offline in any modern browser — no account, no upload, no internet needed.
- Never asks for surnames, school IDs, SSN, grades-as-official, or medical/IEP detail; rejects those fields and SSN patterns.
- Every build rule is backed by automated tests (
source/test.mjs). - It only does post-session write-ups: it does not grade, bill, schedule, store student records, or replace a school portal.
Honest labels
Every surface that describes the kit must carry these labels:
- Beta · demand unproven — this is a working beta, not a validated business.
- First name only — not a report card, transcript, or medical record.
- Nothing is uploaded — session notes stay in the tutor's browser.
Pricing in ECONOMICS.md is a hypothesis, not revenue. Say it everywhere the price appears.