Catalog Scout brand guide · 1.0.3
Catalog Scout is the careful person in the stockroom who checks each new piece against the vendor's spec sheet before it goes on the shop floor.
Voice: exact, calm, home-goods literate. Say "missing: material" or "ask vendor", never "your store is broken". Name the row and column when you quote a vendor.
Tagline: Checked against the line sheet.
- Sage#56705B
- Linen#F7F5EE
- Charcoal#2C2A25
- Oak#A87B4A
- Oak soft#F1E4D0
- Clay#A3472C
- Sage soft#DFE7DA
Every new product, checked against the line sheet.
MISSING · MATERIAL · ROW 3, COLUMN “MATERIAL”
Findings are one line each: “No material stated. Add it from the vendor file.”
✓ stated✕ missing? check
The idea: tag, measure, check
- The swing tag. The mark is a product swing tag with a punched hole and an oak string. Ruler ticks run down its edge, and a check mark sits on the tag. Products get tagged, measured and checked.
- The spec sheet. Reports and the app use ruled tables, mono uppercase column labels and a sage header band with a ruler edge. It should feel like a line sheet, not a dashboard.
- Swatches, not traffic lights. Status colors come from materials: sage for stated, clay for missing, oak for "check".
Color
| Swatch | Hex | Use |
|---|---|---|
| Sage | #56705B | Header band, the tag, the "stated" symbol |
| Linen | #F7F5EE | Page paper; the tag on the dark logo |
| Charcoal | #2C2A25 | Text, rules, primary buttons |
| Oak | #A87B4A | The string, numbering, focus rings |
| Oak soft | #F1E4D0 | Table headings, the "check" symbol |
| Clay | #A3472C | The "missing" symbol (always with ✕, never color alone) |
| Sage soft | #DFE7DA | The "stated" symbol and the line-sheet panel |
Text on linen is charcoal (about 13:1 contrast). Linen text on sage is about 5:1, so keep it at 16px or larger. The symbols use darker tints on their soft swatches: #435846 on sage soft and #8E3B23 on clay soft.
Type
- Headings: a system serif: Charter, Bitstream Charter, Sitka Text, Cambria, Noto Serif, then Georgia. No font files are shipped and nothing is tracked. This stack is deliberately different from the BotMyBiz house serif.
- Labels and figures: system mono (ui-monospace, SF Mono, Menlo, Consolas), uppercase, 12–13px, with slight tracking.
- Body: system sans at 16px. Findings are one line each.
Logo
brand/logo-light.svg: a sage tag with a charcoal wordmark, on linen.brand/logo-dark.svg: a linen tag and wordmark on sage.brand/mark.svg: the tag alone, for icons.
The wordmark is always written Catalog Scout in title case. It is drawn as outlines from Source Serif Pro Semibold (SIL Open Font License), so it looks the same everywhere. Keep clear space equal to the tag's width. Don't recolor the tag red or put it on photos.
Rights and provenance
- Licence: the name, logo and source are nonexclusive launch assets under LICENSE.txt. No trademark clearance or domain is included; check the name before commercial use.
- Fictional content: sample products, the store "Fern & Fable Home", the vendor "Kiln Row" and all image URLs are fictional.
- Cover image:
brand/cover.jpgis a conceptual editorial photograph generated with the built-in image tool on 2026-09-28. It is not evidence of real inventory, clients or results. No exclusive rights are claimed.