To: Riley Quinn
Subject: Thank you for joining Shelf Talk

Hi Riley,

Thank you for joining me on Shelf Talk for "Why small brands should write their own product stories". The episode publish date is 2026-10-09 (38 minutes long).

A few highlights we covered:
- Shoppers skim — the first two sentences of a product story decide the click
- Founder voice beats generic AI copy when the facts are verified
- A simple three-beat structure: problem, proof, plain next step

One line that stood out: "If the facts are wrong, beautiful copy still loses the sale."

I will send the live link when it publishes. If you have a preferred handle or link to share, reply anytime.

Thanks again,
Casey Morgan
Shelf Talk
